Our generation is anything but change resistant. Of course as an any group you have your outliers-passive rejecters. I would be willing to bet that the amount of passive rejecters in our generation is minimal. Take smart phones for example; they started off a little slow, with mostly being used by business people. Now look around, almost everyone (including most of their mothers) has a smart phone. If we were a generation that was resistant to change, would Apple be able to sell a brand new Iphone to a customer only a year after they has just bought one? And boy do they sell, people line up around the stores the night before a new model is released. As in any product their will be a competitor and Iphone has many especially Andriod. I am actually an active rejecter of the Iphone but still own a smart phone. I did not like many things about about it so I purchased the Google phone. However, no matter what smart phone you use, and you probably use one, we definitely are not resist change.
Now on the other hand, I have worked for a local company that was owned by an older man in a different generation. He was extremely change resistant. We had the same Point of Sale software and hardware since the company opened in 1989. Like in the case about Zara the POS suppliers had told him that they could no longer repair his terminals if they broke and still he would not upgrade or change them. I quit before anything like that happened but I hear now the company has close down. This is probably because of many reasons but I can only imagine that if he had changed his technology it would have helped many issues and the company would still be in business.
Kim:)
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